Performance Overview
Total Spend
$3,215.68
across 5 platforms
Total Clicks
1,856
Total Impressions
155,126
Total Conversions
85
$37.83 blended CPA
Spend Breakdown by Platform
Platform Comparison
| Platform | Spend | Impressions | CTR | CPA / CPC | Conv |
|---|---|---|---|---|---|
| $1,416.51 | 24,656 | 3.03% | $34.55 | 41 | |
| Bing | $1,146.03 | 34,794 | 2.44% | $26.05 | 44 |
| $447.78 | 80,804 | 1.39% | $0.40 CPC | 0 | |
| $136.39 | 12,864 | 0.84% | - | 0 | |
| $68.97 | 2,008 | 0.80% | - | 0 | |
| TOTAL | $3,215.68 | 155,126 | - | $37.83 | 85 |
Google Ads
Spend
$1,416.51
Impressions
24,656
CTR
3.03%
CPA
$34.55
Conversions
41
Campaign Breakdown
| Campaign | Spend | Clicks | Impr | CTR | CPC | Conv | CPA |
|---|---|---|---|---|---|---|---|
| Search | Non-Brand | $1,078.20 | 481 | 18,419 | 2.61% | $2.24 | 33 | $32.67 |
| Search | Brand | $166.07 | 159 | 3,147 | 5.05% | $1.04 | 6 | $27.68 |
| Search | Competitor | $121.74 | 80 | 1,837 | 4.36% | $1.52 | 2 | $60.87 |
| Display | Remarketing | $50.51 | 27 | 1,253 | 2.15% | $1.87 | 0 | - |
| TOTAL | $1,416.52 | 747 | 24,656 | 3.03% | $1.90 | 41 | $34.55 |
Top Keywords
| Keyword | Clicks | Impr | CTR | CPC | Spend | Conv | CPA |
|---|---|---|---|---|---|---|---|
| new small business grants | 22 | 257 | 8.56% | $7.03 | $154.72 | 4 | $38.68 |
| apply for business loan | 7 | 128 | 5.47% | $6.81 | $47.68 | 3 | $15.89 |
| startup business loans | 11 | 70 | 15.71% | $7.74 | $85.13 | 3 | $28.38 |
| business capital | 15 | 134 | 11.19% | $4.42 | $66.33 | 3 | $22.11 |
| business funding | 19 | 204 | 9.31% | $4.86 | $92.26 | 3 | $30.75 |
| small business loans | 10 | 66 | 15.15% | $2.61 | $26.09 | 2 | $13.05 |
| business working capital loan | 17 | 327 | 5.20% | $3.49 | $59.25 | 1 | $59.25 |
Microsoft / Bing Ads
Spend
$1,146.03
Impressions
34,794
CTR
2.44%
CPA
$26.05
Conversions
44
Campaign Breakdown
| Campaign | Spend | Clicks | Impr | CTR | CPC | Conv | CPA |
|---|---|---|---|---|---|---|---|
| Search | Non-Brand | $1,022.13 | 637 | 31,136 | 2.05% | $1.60 | 37 | $27.63 |
| Search | Brand | $86.74 | 162 | 2,468 | 6.57% | $0.54 | 7 | $12.39 |
| Search | Competitor | $37.16 | 51 | 1,190 | 4.29% | $0.73 | 0 | - |
| TOTAL | $1,146.03 | 850 | 34,794 | 2.44% | $1.35 | 44 | $26.05 |
Top Keywords
| Keyword | Impr | CTR | Conv |
|---|---|---|---|
| SBA loans | 853 | 1.52% | 3 |
| business start up loans | 222 | 1.35% | 2 |
| small business funding | 1,060 | 1.32% | 2 |
| start up funding for business | 783 | 1.79% | 2 |
| business funding startup options | 250 | 4.40% | 2 |
| new small business grants | 562 | 1.78% | 2 |
| apply for business loan | 319 | 1.57% | 1 |
| business funding | 1,810 | 2.10% | 1 |
LinkedIn Ads
Spend
$447.78
Impressions
80,804
CTR
1.39%
CPC
$0.40
Conversions
0
Campaign Breakdown
| Campaign | Spend | Clicks | Impr | CTR | CPC | Conv |
|---|---|---|---|---|---|---|
| InMail | Decision Makers | $240.48 | 614 | 28,048 | 2.19% | $0.39 | 0 |
| Static | Decision Makers | $133.04 | 412 | 30,652 | 1.34% | $0.32 | 0 |
| Video | Decision Makers | $74.26 | 97 | 22,104 | 0.44% | $0.77 | 0 |
| TOTAL | $447.78 | 1,123 | 80,804 | 1.39% | $0.40 | 0 |
Reddit Ads
Spend
$136.39
Impressions
12,864
CTR
0.84%
CPC
$1.26
Page Visits
91
Campaign Breakdown
| Campaign | Spend | Clicks | Impr | CTR | CPC | Conv |
|---|---|---|---|---|---|---|
| BSL | Traffic Campaign | $83.59 | 63 | 8,032 | 0.78% | $1.33 | 0 |
| BSL | Leads Campaign | $52.80 | 45 | 4,832 | 0.93% | $1.17 | 0 |
| TOTAL | $136.39 | 108 | 12,864 | 0.84% | $1.26 | 0 |
Spend
$68.97
Impressions
2,008
CTR
0.80%
Conversions
0
Campaign Breakdown
| Campaign | Spend | Clicks | Impr | CTR | CPC | Conv |
|---|---|---|---|---|---|---|
| BSL | Traffic Campaign | $37.27 | 11 | 1,194 | 0.92% | $3.39 | 0 |
| BSL | Leads Campaign | $31.70 | 5 | 814 | 0.61% | $6.34 | 0 |
| TOTAL | $68.97 | 16 | 2,008 | 0.80% | $4.31 | 0 |
Email Marketing
Total Sent
9.09K
Delivered
4.82K
95.92% delivery rate
Opened
306
6.35% open rate
Clicked
20
0.42% click rate
Unsubscribed
6
0.12%
Bounced
204
4.06%
Full Breakdown
| Metric | Count | Rate |
|---|---|---|
| All (Total Queued) | 9,090 | - |
| Accepted | 5,020 | 55.2% |
| Delivered | 4,820 | 95.92% |
| Opened | 306 | 6.35% |
| Clicked | 20 | 0.42% |
| Replied | 0 | 0% |
| Unsubscribed | 6 | 0.12% |
| Complained | 0 | 0% |
| Bounced | 204 | 4.06% |
| Failed | 0 | 0% |
| Skipped | 1,880 | 27.23% |
Newsletter: August 2026
Email Templates Built
5 Signs Your Business May Be Ready for More Capital
Nurture Sequence - Email 1
Direct Lender vs. Broker: Which Is Right for You?
Nurture Sequence - Email 2
How Was Your Experience with Bay Street Lending?
Post-Close Review Request (Trustpilot)
CRM Workflow: Luke Warm Lead Nurture
Automated re-engagement sequence for leads marked as "Closed - Not Converted." Triggers 30 days after status change to re-warm the lead with educational content and direct outreach.
Trigger: Lead Status Changed to "Closed - Not Converted"
→
Wait 30 Days
→
SMS Sent
→
Wait 5 Min
→
Luke Warm Email #1
→
Wait 30 Days
→
Check: Lead Status = "Working - Application"?
If Yes (Re-engaged)
End Sequence
Lead moved back into active pipeline
If No (Still Cold)
SMS → Wait 5 Min → Email #2 → End
Final touchpoint before archiving
8 posts published across Facebook and LinkedIn during this period, focused on addressing common business funding concerns and objections.
Google vs Microsoft: Head-to-Head
Google Ads
Spend
$1,416.51
Conversions
41
CPA
$34.55
CTR
3.03%
Higher CTR
VS
Microsoft Ads
Spend
$1,146.03
Conversions
44
More Conversions
CPA
$26.05
Lower CPA
CTR
2.44%
Key Takeaways
Bing Leads on Efficiency
Microsoft Ads delivered 44 conversions at $26.05 CPA, outperforming Google ($34.55 CPA) on 19% less spend. Brand search CPA of $12.39 is the strongest across all platforms.
Google Drives Volume
Google's Non-Brand campaign captured 33 conversions at $32.67 CPA. "new small business grants" led with 4 conversions, while "startup business loans" and "small business loans" drove the highest CTRs at 15%+.
LinkedIn: Awareness Play
80,804 impressions at $0.40 CPC across InMail, Static, and Video. No conversions yet, but strong reach among decision makers at low cost.
Reddit and Meta: Early Stage
Both platforms at low spend with 0 conversions. Reddit generated 91 page visits at $1.26 CPC. Meta at $68.97 total spend, still in testing phase.
Email Nurture Workflow Live
Luke Warm Lead re-engagement workflow is active, targeting "Closed - Not Converted" leads with a 30-day delay sequence of SMS and educational emails.
Social Media Consistent
8 posts published across Facebook and LinkedIn this period, addressing common funding objections like credit score impact, upfront fees, and funding speed.