Complete A-Z digital marketing campaign build. Research, competitive audit, Google Ads, Meta Ads, SEO strategy, and content plan — ready to launch.
Google Campaigns
7
All Search
Ad Groups
23
Fully populated
Keywords
114
Phrase + Exact
Monthly Budget
$8.7K
Google + Meta
We built a complete digital advertising ecosystem for Bay Street Lending — from market research and competitive analysis through fully-configured Google Ads and Meta Ads campaigns, ready to activate.
Target CPA
Business lending leads typically cost $75–$200 per qualified application. With 114 high-intent keywords, we're positioned to capture leads at the lower end of this range.
We analyzed Bay Street Lending's market position, technology stack, and competitive landscape to inform every campaign decision.
Business Model
Business financing marketplace — one application sent to 50+ lenders, borrower gets 2-3 real options with clear terms in 24 hours.
Key Stats
$250M+ capital facilitated
2,500+ businesses funded
50+ lending partners
Founded 2020 · New York, NY
Tech Stack
Next.js (React SSR) — fast, SEO-friendly
GA4: G-6CMZWH5HH0
FinancialService schema markup
40+ pages in sitemap
Working Capital
$10K–$2M · 24hr funding · Highest demand
CPC: $40–$82
SBA Loans
Government-backed · Lower rates · 7a & 504
CPC: $5–$10
Equipment Financing
New or used equipment · Asset-backed
CPC: $15–$25
Business Line of Credit
Revolving credit · Draw as needed
CPC: $35–$53
Invoice Factoring
Turn unpaid invoices into cash flow
CPC: $12–$20
PO Financing
Fund purchase orders before delivery
CPC: $8–$15
| Competitor | Model | Organic Keywords | Top Keyword | Our Strategy |
|---|---|---|---|---|
| OnDeck | Direct Lender | 18,100+ branded | "ondeck" — 18K vol | Conquesting ad group |
| Lendio | Marketplace | 9,900+ branded | "business loans" — 49K vol | Conquesting ad group |
| Credibly | Direct Lender | 6,600+ branded | "online business loan" — 2.9K | Conquesting ad group |
| Fundbox | FinTech | High branded | "fundbox" queries | Conquesting ad group |
| Bay Street Lending | Marketplace | 18 keywords | "bay street capital" — Pos 23 | Massive opportunity |
Key Finding: Bay Street Lending has near-zero organic visibility (18 keywords, all position 50+). Competitors dominate with branded traffic. Paid search is the fastest path to qualified leads while SEO builds over time.
7 Search campaigns covering every product line, competitor conquesting, and industry-specific verticals. All paused and ready to activate.
| Campaign | Budget | Ad Groups | Focus | Status |
|---|---|---|---|---|
| Working Capital Loans | High Intent | $50/day | 3 | General, Fast Funding, Bad Credit/Revenue-Based | Paused |
| SBA Loans | Government Backed | $35/day | 3 | General, 7a Program, How To Apply | Paused |
| Equipment Financing | Asset Based | $30/day | 3 | General, Heavy Equipment, Construction | Paused |
| Business Line of Credit | Revolving | $35/day | 3 | General, Small Business, Fast Approval | Paused |
| Invoice Factoring & PO Finance | $25/day | 3 | Factoring General, Companies, PO Finance | Paused |
| Competitor Conquesting | $20/day | 4 | Credibly, Fundbox/Bluevine, OnDeck, Lendio | Paused |
| Industry Specific | $15/day | 4 | Construction, Trucking, Restaurant, Medical/Dental | Paused |
| Total | $210/day | 23 | $6,300/month |
Phrase match + Exact match targeting. Every keyword is designed to capture business owners actively looking for funding.
Working Capital
SBA Loans
Equipment Financing
Line of Credit
Invoice Factoring & PO
Competitor Conquesting
Industry Specific
Applied at campaign level across all 7 campaigns. Blocks irrelevant traffic to protect ad spend.
Consumer & Personal Finance (Blocked)
Job Seekers & Education (Blocked)
Free & Government (Blocked)
Banks & Competitors (Blocked)
Fraud & Negative Intent (Blocked)
Sitelinks (14)
Apply Now — 5 Minutes
One application. 50+ lenders.
Working Capital Loans
$10K to $2M available.
SBA Loan Programs
Government-backed lower rates.
Equipment Financing
Finance new or used equipment.
Business Line of Credit
Revolving credit. Pay as you draw.
Apply in 60 Seconds
One application, 50+ lenders.
Callouts (7)
Structured Snippets (3)
Types: Working Capital, SBA Loans, Equipment Financing, Line of Credit, Invoice Factoring, PO Financing
Form Submission — Get Started
Webpage · Submit Lead Form
Phone Call — Website
Webpage · Phone Call Lead
Phone Call — Ads Click to Call
Click-to-Call · Phone Call Lead
Phone Call — Click to Call
Webpage · Phone Call Lead
Page View — Thank You Confirmation
Webpage · Submit Lead Form
3 conversion-focused campaigns designed to generate leads through Facebook and Instagram, targeting business owners across key industries.
Broad targeting with Advantage+ audience optimization. Reaches business owners actively seeking funding.
3 ad sets targeting Construction, Trucking, and Medical/Dental practice owners with industry-specific messaging.
Catches website visitors who didn't convert on first visit. Shows them compelling reasons to come back and apply.
Meta Total: $80/day ($2,400/month)
Ad creatives (images + copy) are ready to be uploaded in Meta Ads Manager to complete the setup.
Bay Street Lending has a strong site architecture (20+ industry pages) but near-zero organic visibility. Here's the plan to fix that.
Current State
Target State (90 Days)
1. The Complete Guide to Working Capital Loans — Target: "working capital loans" (880 vol)
2. SBA Loans Explained: 7(a), 504, and How to Apply — Target: "sba loan requirements" (170 vol)
3. Business Line of Credit vs. Term Loan: Which is Right? — Target: "business line of credit" (9,900 vol)
4. Equipment Financing: How It Works and How to Qualify — Target: "equipment financing" (6,600 vol)
5. Invoice Factoring vs. Traditional Loans: A Business Owner's Guide — Target: "invoice factoring" (2,400 vol)
1. Construction Business Loans & Financing — Target: "construction business loan" (720 vol)
2. Trucking & Transportation Financing — Target: "trucking company financing" (590 vol)
3. Restaurant Business Loans — Target: "restaurant business loan" (480 vol)
4. Medical & Dental Practice Financing — Target: "medical practice financing" (320 vol)
1. Best Business Loan Providers 2026 (Comparison) — Captures high-intent comparison searches
2. Business Loan Calculator Tool — Interactive calculator for lead capture
3. Case Study: How We Helped a Construction Company Secure $500K
4. Business Credit Score: Everything You Need to Know
5. OnDeck vs Bay Street Lending: Honest Comparison
6. 5-Part Email Drip Sequence for Lead Nurturing
Everything is built and waiting in the accounts. Here's what needs to happen before we flip the switch.
Google Ads Campaigns — Built
7 campaigns, 23 ad groups, 114 keywords, 280+ negatives, 50+ RSAs, extensions, conversion actions
Meta Ads Structure — Built
3 campaigns, 5 ad sets with targeting configured
Verify Conversion Tracking
Confirm the Google Ads conversion tag fires when someone submits the form on /get-started. Test with Google Tag Assistant.
Upload Meta Ad Creatives
Add images, headlines, and descriptions to each of the 5 Meta ad sets in Ads Manager. Creative images have been generated.
Link GA4 to Google Ads
Connect GA4 property G-6CMZWH5HH0 to the Google Ads account for audience sharing and cross-platform analytics.
Set Up Phone Call Tracking
Install CallRail or Google forwarding numbers on the website to capture phone call conversions from ads.